MN-logo.png
 
 

Mastermind your Marketing

 
 

Accelerate your audience, triple your traffic, and skyrocket your sales on Etsy!

 

 
 
 

Accelerate your audience, triple your traffic, and skyrocket your sales on Etsy!

 

 
 
MorganNield-M-burst_lilac.jpg
 

You’re an Etsy shop owner that has tried EVERY marketing strategy out there but is still hearing more *crickets* than *cha-chings.*

amiright?!
 

Does any of this sound familiar?

  • You’re hustling like crazy (with hours you seriously DON'T have) and yet you're still not seeing an increase in traffic...or any traffic at all.

  • You're suffering from "shiny object syndrome"— bouncing from one idea to the next to the next, never fully committing to any of them and having a whole pile of "unfinished" going on with nothing to actually show for it.

  • You’ve tried every marketing strategy recommended out there but still feel like you’re throwing spaghetti at a wall, trying to make one of them—ANY of them—stick.

  • You’re teetering on burnout — there's no way you can blog and Instagram and Tweet and Facebook — you're just one person (also, isn't social media supposed to be HELPING you, not stressing you out?!)!

  • You are TIRED of being told to "improve your SEO" or "take better photos" — it doesn't help and it's not getting you anywhere.

  • You’ve read all the boring generic advice — you just want somebody to take you by the hand and tell you EXACTLY what to do in the EXACT order you need to do it.

 

If any of these statements have you all, "How the heck did she get inside my head?!" then keep reading — you're in the right place, my friend :)

 

You don't need more "tips" and "tricks"-- you need an actual step-by-step plan

 

 

Now, I want you to take a moment and imagine a life where you could:
 

 
  • Stop worrying about making sales. You'll know exactly when your next sale will come in and learn how to maintain sales during the slower seasons.

  • Have a laser-focused promotional strategy that WORKS. You'll know EXACTLY where to promote, when to promote, and how to promote your product line-- and every time you lift a finger, the sales come flooding in!

  • Grow a customer fan-base that is completely OBSESSED you. We're talking set-your-alarms, ready to shop your sales the moment your product drops customers (and trust me, that's a GOOD feeling!).

  • Have extra hours in your day to (drumroll, please) CREATE! Or collaborate. Or connect with your fans. Or spend with family. Whatever you choose, you'll finally have the time to do so!

  • Feel ridiculously in control of strategy. No more hustling for every sale-- you've got a marketing strategy that works for you to consistently bring bring you more traffic + sales (sales in your sleep? Heck yes!).

  • Turn your Etsy shop into a full-blown career. Your Etsy income won't be spare change anymore — you'll be earning enough to quit that 9-5 and spend time doing what you love.

 

... but seriously.

 

It sounds like a dream, right?

Well get this — You can achieve ALL of those things by implementing a strategic MARKETING SYSTEM for your Etsy shop--no sleazy, no feeling "salesy" — it's all about communicating with your customers in a way that feels authentic, natural, and (most importantly!) is PROFITABLE.

Sound like a marketing plan you could get on board with? Well then, I'd like to introduce you to your new secret sales weapon:

 
MYM-Logo.png
 

Accelerate your audience, triple your traffic, and skyrocket your sales on Etsy!

MASTERMIND YOUR MARKETING

My step-by-step course where I teach you my highly profitable Etsy marketing system so you can stop spinning your wheels and start growing a profitable Etsy shop organically, strategically, and quickly.

 
emily+skinner+headshot-29.png
 

"I have seen a steady increase in sales and traffic, my conversion rate has increased and I am not even finished with the course yet!"

Emily, Pedaller Designs

read more of Emily's experience...

"Morgan’s course is a clear road map of actionable steps to create a thought out, purposeful system of marketing that will be straight forward to maintain. She helps you create a plan so everyday you know exactly what you need to to to profitably (and efficiently!) market your shop. Morgan’s teaching style is clear and down to earth; I love how she shares so much of what she does in her own shop. I have seen a steady increase in sales and traffic, my conversion rate has increased and I am not even finished the course yet!

Morgan truly cares about her students; she makes herself very available to answer questions and goes above and beyond to help her students be successful in her course. Absolutely worth every penny spent!"

 
beth+headshot-33.png
 

"After tweaking my SEO (following the SEO Superstar module) I'm getting about 300 - 400 visitors a day (up from about 100 - 200)!"

Beth, Orchard Berry

read more of Beth's experience...

"I just wanted to let you know that after tweaking my SEO I'm getting about 300 - 400 visitors a day (up from about 100 - 200) and my Pinterest account is gaining about 100 followers every week or two and seems to be bringing in more traffic to my store."

In the 5 years I’ve spent selling on Etsy, I’ve noticed that there are 3 primary reasons that Etsy sellers struggle when it comes to marketing their Etsy shop:

MISTAKE #1

They read all the marketing advice out there and try to implement it all at once...and end up doing a pretty lousy job at all of it because they spread themselves too thin.

MISTAKE #2

They suffer from “shiny object syndrome” and bounce from one idea to the next without actually finishing any of them-- and never getting anything out there in the world.

MISTAKE #3

And finally (and the one that really got me) — they rely on Etsy to drive 100% of the traffic to their Etsy shop and put the future of their shop's success in Etsy’s hands.

 
MorganNield-M-burst_mint.png
 

Mastermind Your Marketing BLOWS through all of these Etsy setbacks by walking you through creating a PROFITABLE marketing system for your Etsy shop that puts YOU back in control of YOUR shop's success.

Meet Molly.

Molly says she saw results from Mastermind Your Marketing "literally instantly!"

Starting from 0, she opened her Etsy shop in July 2017 after enrolling in MYM and earned over $8.6K in September — just two months later! 

Discover the same marketing system I — and dozens of my private coaching clients — have used to accelerate our audiences, triple our traffic, and skyrocket our sales — in the most efficient way possible!


True story:

This is the EXACT system I've used to generate over 1,000,000 shop views and over $500,000 in sales in less than 3 years on Etsy.

Now how's that for an effective marketing system? ;)

But things weren’t always this sweet, trust me...

Before I implemented with a marketing system for my Etsy shop, I was burnt out. Like, majorly. Probably similar to how you are feeling now ;)

Etsy has just made a HUGE change to their search algorithm and I stood by and watched my traffic get cut in half — literally — overnight.

MYM-500k.jpg

and you know what?

 

It was absolutely eye-opening to realize that I had NO control over my shop’s success — that because I was relying on Etsy search to drive nearly 100% of my traffic, I had also given their algorithm the power to take that traffic away.

 

I loved selling on Etsy, but as I watched shop after shop after shop in my industry seemingly turn into overnight successes, even with the algorithm change, I wondered what I was doing wrong.

How did other Etsy shop owners seem to grow their sales so easily?

I spent months analyzing and researching what made these shops different and I stumbled upon a surprising conclusion:

The shops on Etsy that were doing well, despite the algorithm change, were driving the majority of their OWN traffic directly into their Etsy shops.

I spent the next few months researching everything I could about e-commerce marketing. I invested in some amazing online courses, teamed up with a network of other Etsy sellers, and hired my first business coach (<-- best decision ever).

(I also opened a completely new Etsy shop because #whythehecknot)

MYM-selling-Etsy2.jpg

And what happened?

My Etsy shop turned into a cha-ching machine.

In just a few months I had gone from having 0 marketing strategy whatsoever to creating a fully-functioning marketing system for my Etsy shop that ran on just a couple hours/week (!!!).


My stats literally went from this:

Etsy-stat-1.png

to this:

Etsy-stat-2.png

(and yes, that's a 3000% increase in annual revenue!)


Today, 3 years after implementing my proven step-by-step marketing system, I've grown my Etsy shop to over 1,500,000 views, 21,000 sales, and a 50% repeat customer rate.
 

And get this:

I am marketing less, creating more, and enjoying a financial freedom that I had only ever dreamed about. Unheard of.

 
mikaela headshot - round-03.png
 

"After taking the MYM course, I made the most money ever on Etsy for July and August, which included one of my big-time, long-term financial goals. ($4,000/month!) And I’m on track to do the same in September...!"

Mikaela, The Tabitha shop

read more of Mikaela's experience...

After taking your course, I made the most money ever on Etsy for July and August, which included one of my big-time, long-term financial goals. ($4,000/month!) And I’m on track to do the same in September. I’ve seen an increase in Pinterest traffic (in the 100s!) and have a small, but growing steadily email subscriber list. I’ve tried the content marketing funnel in the past, but I always gave up because I didn’t know what I was doing. Now, I have the confidence to market and strategize well because of how concrete and practical the course was! (I even got a message from a customer the other day saying that she found me on Instagram. That NEVER used to happen!)

The 90 day content calendar you provided was HUGE - game changer for me. I don’t feel nearly as overwhelmed with marketing and I LOOK FORWARD to the end of the quarter when I get to plan out the next 90 days. I’ve launched new designs and hosted a sales promotion using email and social media and I actually enjoyed it. Thank you for all of your hard work and support! It’s helped my shop in big ways and I can’t wait to watch it keep growing while I apply all of these lessons!

 
molly headshot - round-02.png
 

"I enrolled in MYM in May 2017, opened my shop in July, and hit $8.6k in sales in September...and I literally knew NOTHING before I started..."

Molly, Mini swag textiles

read more of Molly's experience...

I enrolled in May 2017, opened my shop in July, and made $8.6K in September (and broke $10K in October). I definitely attribute it to the MYM course-- having my SEO on point and driving TONS of traffic from Pinterest every single day.

I literally learned all of these things from the course-- I seriously knew NOTHING when I started. My conversion rate is only 2.5%, but I'm too busy spending time filling orders as a result of MYM to optimize my shop any further!

 

What's included with the course, you ask? Let's take a look!

 

 
 

 

Lifetime access

Always have access + free course updates!

 

 

Private Group

Course-exclusive Facebook group.

 

 

coaching calls

Monthly office hours/coaching calls with yours truly!

 

 

PDF guides

For every module + bonus tech tutorial videos.

Curious for a complete course breakdown?

Let's take a look at what you'll learn in each of the 7 modules:


MYM-Big-Picture.jpg

Module 1: The Big Picture

Your Etsy success story starts right HERE. In this introductory module, we'll introduce you to the MYM curriculum so you know EXACTLY what to expect:

    • A snap-shot view of a sample 90-day rinse and repeat marketing system calendar (+ a blank one to fill out!)

    • How to hone in on your dream customer once and for all (and then NEVER again!)

    • How to ensure you achieve those crazy-big revenue goals you have set for yourself


    MYM-Pinterest-Powerhouse2.jpg

    MODULE 2: PINTEREST POWERHOUSE

    Pinterest is one of THE most effective ways to promote your Etsy shop on autopilot, and in this module you’ll learn:

    • How to outsmart the Pinterest “smart-feed” to get more eyes on your pins even faster (even if you’re just starting out!)

    • My easy-to-follow template for creating viral-potential pins that people can’t help but share like crazy (we’re talking 8K plus repins)

    • Why pinning your product isn’t enough-- and what you should be pinning instead

    • Your step-by-step guide to creating a drool-worthy Pinterest profile that converts customers like crazy


    MYM-Content.jpg

    Module 3: Captivating Content

    Intimidated by the idea of creating a blog for your Etsy shop? Trust me — it’s not as much of a time-commitment as you think! In this module you’ll learn:

    • The 3 types of highest-converting blog posts you should be writing

    • The one non-negotiable piece of copy you must include in EVERY single blog post

    • How to add content upgrades (freebies) to your blog posts + build your email list on autopilot

    • How to automate your content promotion so you're actually driving traffic to your posts


    MYM-email.jpg

    Module 4: Exponential Email

    Email marketing is the golden ticket to building strong relationships with your fans and selling out of your product launches just like THAT. Inside this module you’ll learn:

    • The #1 email you need to be sending to EVERY subscriber on your list to start building trust (+ how to automate it!)

    • 3 blitz strategies for growing your email list FAST (even if you’re starting from 0!)

    • The nitty-gritty tech details of creating your email list, writing those initial emails, and automating your email marketing strategy.


    MYM-Community.jpg

    Module 5: Cultivate a Community

    Building up a loyal following of fans is an integral part of your success of profitably marketing your Etsy shop. In this module you'll learn:

    • The top places for Etsy sellers to build up a community

    • How to actually GROW your community by hundreds on autopilot (set it and forget it!)

    • The best engagement-driving content you can create to keep people coming back for more


    MYM-Profitable-Promotions

    module 6: Profitable Promotions

    Working with social media influencers + collaborations is an exponential way to expand your reach and grow your audience quickly. In this module you’ll learn:

    • Step-by-step overview (+ workboooks!) for running a successful marketing campaign (that doesn't fall flat!)

    • My network hack for successfully pitching influencers and getting a “yes!” almost every single time (even if their audience is much larger than yours!)

    • How to effectively use influencers to generate amazing sales during a product launch (+ free fill-in-the-blank pitch copy)

    Ready to build your Etsy biz even faster? Mastermind Your Marketing also comes with these super-sweet bonuses:

     

    Bonus #1

    Conversion rate bootcamp

    The KEY to making more sales without having to increase your traffic? Improve your conversion rate! In this five lesson bootcamp, I'll walk you through the step-by-step process of fixing the "leaks" in your shop that are--literally-- costing you sales. You'll also get access to 5+ hours of bonus videos to skyrocket your success even faster!

    Bonus #3

    SEO Superstar bonus module

    A solid marketing strategy starts with killer SEO, and in this module you’ll learn (in easy-to-understand-english) my secret-sauce formula for picking out keywords that sell like CRAZY, and outsmart your competition.

    Bonus #2

    Free 14-day trial of Marmalead Pro

    Marmalead Pro is THE standard when it comes to finding profitable keywords — and you'll get 14-days FREE access to this powerful SEO tool JUST for being a part of the Mastermind Your Marketing community. Holla!

    Bonus #4

    Expert interview vault case studies

    Want to expand your Etsy knowledge BEYOND marketing? You'll get access to exclusive interviews from experts on a variety of Etsy subjects like wholesale, drop shipping, product photography, and more!

    Your course schedule:

    course kicks-off July 26, 2018

    See you in our group coaching call on Thursday, 7/26/18 at 12:00 pm MST (2:00 pm EST, 11:00 am PST)!

     

    01

    THE BIG PICTURE

    Instant access!

     

    02

    Pinterest Powerhouse

    Instant access!

     

    03

    Captivating Content

    Available 8/7

     

    04

    Exponential Email

    Available 8/7

     

    05

    Cultivate Community

    Available 8/28

     

    06

    Profitable Promotions

    Available 8/28


     

    Access to bonuses: 31 days after enrollment

    Includes SEO Superstar bonus module, Expert interview vault access, 14-days free trial of Marmalead Pro, and the Conversion rate bootcamp text + videos. 

     

    Enroll now!

    Your investment in Mastermind your Marketing is:

    Payment Plan

    Seven payments of

    $97/mo

    6 Modules

    PDF Guides

    Monthly Group Coaching Calls

    *Bonus: Conversion Rate Bootcamp

    *Bonus: Marmalead Pro FREE trial

    *Bonus: SEO Superstar Bonus Course

    *Bonus: Expert Interview Vault

    Best Value

    Pay in full + save $82!

    $597

    6 Modules

    PDF Guides

    Monthly Group Coaching Calls

    *Bonus: Conversion Rate Bootcamp

    *Bonus: Marmalead Pro FREE trial

    *Bonus: SEO Superstar Bonus Course

    *Bonus: Expert Interview Vault

    Screen Shot 2017-11-06 at 11.44.04 AM.png

    Now, who is this Etsy guru and what qualifies her to teach this program?

    Hey there! I'm Morgan Nield and I am the Etsy strategist behind MorganNield.com (didn't see that one coming, did ya?!). I help busy Etsy-preneurs grow their audiences, traffic, and SALES in the most efficient way possible. In just the past 3 years I've been selling on Etsy, I've built up a $500K business, made over 21,000 sales, and privately coached dozens of Etsy sellers one-on-one to grow their Etsy biz like woah.

    I spent most of my early Etsy days in that sticky "two steps forward, one step back" phase. I tried a million different strategies, took dozens of exclusive e-courses, and hired myself a business coach.

    But it still took a long time to get from where I was to where I am now.


     

    I created Mastermind Your Marketing as the resource I wish I had when I started to sell on Etsy.

    Instead of having to invest in the dozens of courses, coaches, and tedious research that I had to sift through (since a great deal wasn't applicable to Etsy sellers), Mastermind Your Marketingcombines my cream of the crop strategies that are applicable 100% to Etsy sellers-- with none of that "filler" content to distract you and slow you down.

     
     
    allistrations+headshot-30.png
     

    "Mastermind Your Marketing is definitely one of the best business investments I have ever made and I can't recommend it enough!"

    Alison, Alistrations

    read more of Alison's experience...

    "Morgan covers every detail you will ever need to know to market your shop effectively; I have seriously never felt so thoroughly equipped! Morgan carefully explains each lesson in a way that's easy to understand and follow, and makes it even easier by providing a "take action" step at the end of each lesson. She also ties everything together so you can see the big picture for your business, and helps you schedule out your big marketing plan onto an actual calendar that you can reuse over and over! The content in her lessons is so fresh and relevant.

    To top it all off, Morgan herself is just so sweet, and she truly cares about each of her students' success. "Mastermind Your Marketing" is definitely one of the best business investments I have ever made, and I can't recommend it enough!"

     
    headshot.png
     

    "Working with Morgan was absolutely one of my best investments for my business!"

    Allison, Printable Happies

    read more of Allison's experience...

    "Working with Morgan was absolutely one of my best investments for my business! She is seriously packed with so much knowledge and has the experience to back it up, I love that.

    As a newer Etsy shop owner, there were so many things I thought I knew, but she pointed me in the right direction when it came to my weak areas. I will always recommend Morgan to anyone I come across looking for Etsy coaching - She was wonderful to work with and I'll never forget the advice and tips she gave me, they're officially in my head for life!"

    Now, who is Mastermind Your Marketing for?

    • Etsy newbies who are just getting started. If you're looking to earn your first $1k on Etsy, Mastermind Your Marketing will get you there in the most efficient way possible.

    • Seasoned Etsy sellers looking to skyrocket their sales. The best part of this system is that it's scaleable, meaning it works to earn your first $1K, $5K, and $10K, depending on your revenue goals.

    • Busybees tired of constantly hustling! If you're working a 9-5, trying to juggle being a stay-at-home-mom, or otherwise engaged, this course is designed to automate your marketing strategy and make it possible for you to grow your Etsy shop WITHOUT the 80 hour/week commitment that so many other programs recommend (because neither you nor I have time for that!)

    Now, who is Mastermind Your Marketing NOT for?

    • The "get-rich-quick" wannabees. If you're hoping to buy this course and become a millionaire overnight, you're in for a rude awakening! Just like any other strategy, you're gonna have to put in some work to see the crazy-awesome results.

    • Etsy sellers who aren't serious about growing their income. If you are interested in just treating your Etsy shop like a fun hobby, then this in-depth course probably isn't for you. No hard feelings-- I just want to be as upfront and honest with you as I can :)

     

    Have some questions? I've got some answers!

     
    MYM-FAQ.jpg

    When will I get access to the course?

    How about the minute you sign-up? Enroll today and you'll get instant access to Module 1: The Big Picture, and Module 2: Pinterest Powerhouse and then the course officially "kicks-off" on 7/26/18 with new modules being dripped out every 2 weeks (see timeline above for a complete schedule).

    Why do I drip content in MYM? Over the past year, I've noticed that my students with the BEST results are the ones who implement the course material step-by-step and don't skip ahead. This drip process will also help beat that overwhelm of feeling like you need to do #allthethings #allatonce.


    Will I be able to reach you throughout the course for personalized help?

    Yes! I'll be popping into our private Facebook group a couple times a week as well as offering support in our monthly group coaching calls where you can submit any question that YOU personally have about the material within the course. I want to make sure you've got all the support you need for this course-- so I'll be with you every step of the way!

    You'll also have access to peer feedback and critiques within the Facebook group :)


    I’ve been on Etsy for a while and sell a few items pretty consistently. Will this course still benefit me?

    Yes! My goal for this course is to teach you how to break past those “few items” and truly launch your business out of this world with a stream of daily, consistent income. Most Etsy shop owners think selling 5-10 items a month is a good month-- and it's definitely nothing to shrug at! But can you imagine earning hundreds of sales/month? Yes, it's possible (I'm living proof!)-- and with the right strategies in place, it's totally doable!


    I’d like to make consistent sales on Etsy, but I work full-time and have [insert # of kids here] waiting for me at home-- am I even going to have time?

    Well then, you’re in good company :) I started my current Etsy shop, LittleHighbury, with a newborn (what was I thinking?!?!?) + freelance work obligations. I’ll be honest and say that setting up a profitable marketing funnel system will require a little more work up-front, but now I am able to maintain 500 - 600 sales/month working around 15-20 hours/week. So yes, Etsy can TOTALLY be done part-time with full-time profit.


    What format is this course in?

    This course is delivered primarily through PDF lessons + worksheets with bonus tech tutorials included for those who are looking for a little more guidance.


    Do you offer any refunds or guarantees with your course?

    Of course! If, for any reason, you are not completely satisfied + uber-impressed with Mastermind Your Marketing, just shoot my team an email and we’ll issue you a full refund-- I’m THAT certain that you will LOVE this course. If you do request a refund, please be willing to provide evidence that you did your best to implement my strategies + let me know what would have made the course better.


    I noticed you didn’t mention [insert vague marketing strategy here] or [insert another vague marketing strategy here] in your course outline...??

    No. Just stop. You don’t need to spread yourself thin trying every and all strategies out there. Let me teach you strategies that actually WORK in a SYSTEM (and I would know-- I’ve used them myself!) so you can waste less time experimenting + more time making money.


    How long will I have access to this course?

    How does forever sound?! You will have life-time access to this course + all the worksheets and bonuses included with your purchase. Feel free to peruse them at your leisure and come back to them any time you want!

    Mastermind Your Marketing combines my creme de la creme of Etsy marketing strategies into a rinse and repeat system that has worked for the dozens of private coaching students I have worked with one-on-one. I'm CONFIDENT that if you implement the strategies in this course, you WILL see positive results.

    If, however, you are not completely satisfied + uber-impressed with Mastermind Your Marketing, just shoot my team an email within 30 days of purchase and we’ll issue you a full refund-- I’m THAT certain that you will LOVE this course.

    If you do request a refund, know that you will be required to provide evidence that you have gone through the course + done your best to implement the marketing system inside. This course won't work unless you do!

     
    MYM-Guarantee.png
     

    30-day money back guarantee

    You've got two choices here...

    You can keep trying to figure all this Etsy stuff out on your own and hodge-podge together an outdated marketing strategy that *might* pay off in a few years.

    — or —

    You could steal my step-by-step marketing SYSTEM, create your first marketing funnel, and start seeing some serious sales results in just a few weeks!

    Think about where you want to be six months from now. Heck, think of where you want to be just ONE month from now.

    Do you have a step-by-step plan on of how to get there?


     

    If you're ready to stop messing around with your Etsy shop and turn it into a full-time income, then Mastermind Your Marketing is going to be the online course that changes everything for you.

    Your Etsy success story starts right now.

    I'll see you on the inside ;)
     

     

    Payment Plan

    Seven payments of

    $97/mo

    6 Modules

    PDF Guides

    6 Group Coaching Calls

    *Bonus: BoardBooster

    *Bonus: Marmalead Pro

    *Bonus: SEO Superstar

    *Bonus: Expert interview vault

    Best Value

    Pay in full + save $82!

    $597

    6 Modules

    PDF Guides

    6 Group Coaching Calls

    *Bonus: BoardBooster

    *Bonus: Marmalead Pro

    *Bonus: SEO Superstar

    *Bonus: Expert interview vault